Designing effective trade show display graphics isn’t beauty contest. It sounds very simple, but successful graphics are not matters of personal taste. All too often people make the mistaken assumption that if you have an attractive trade show booth with inviting colors and images it will naturally be a success. Not true! A trade show display is a marketing tool that must serve its purpose, not just look good. It may be very attractive but if it doesn’t achieve your marketing objectives, it hasn’t fulfilled its main purpose. The ultimate goal for your trade show display is to elicit a response to a marketing objective.
Possible Marketing Objectives
- Develop Leads
- Introduce new products
- Reinforce market position
- Sell company product
- Test marketplace
Once you have your decided what your marketing objectives are, then you need to understand what is important in designing your trade show display.
