The trade show industry is in a constant state of change, and trends are always on the move. One area in which there have been some major changes in recent years has been in the field of eco-friendliness. As the world in general becomes more aware of the importance of reducing carbon footprints, companies and organizations everywhere have turned their focus towards finding new and eco-friendly options. You may not be surprised to learn that the exhibition industry is leading the way, developing more environmentally friendly and sustainable solutions for exhibitors and convention halls.
One of the ways in which the industry has been doing this is by designing more eco-friendly booth options and harnessing the potential of modern LED lighting systems for trade show marketers. Not only can switching to LED lights save electricity and reduce carbon footprints, but it can also help to create stunning exhibit graphic mural lighting effects. From wowing visitors with timed illuminating structures to amazing attendees with different tones, wash lights and spotlights, it’s never been easier to create a truly captivating booth environment in an eco-friendly way.
The Benefits of LED Lights for Startups
For any startup, attracting attention to your company and brand couldn’t be more important when exhibiting at a trade show or conference. Making the right impression on customers and potential investors is crucial to the success of your business, and therefore finding ways of making your business stand out from the competition is paramount!
Industry conferences are highly competitive environments, so you must make sure your trade show booth is eye-catching, visually appealing and engaging. What better way than by integrating LED lighting? Not only will you be showcasing your products and services in a high-tech and aesthetically pleasing way, you’ll also be showing your company’s commitment to protecting the environment.
A backlit trade show counter not only makes your brand more visible in the conference center, it also gives a more professional appearance to your company. An LED light box display is the perfect backdrop solution for any inline booth size, and with the incorporation of cutting edge SEG fabric graphic technology, it’s possible to create a new and fresh design theme for each show. The ability to easily swap-out your backlit graphics between shows, will keep your display fresh and interesting to your target market. Ultimately, LED illuminated logo designs will make your brand stand out from the crowded competition.
Since backlit displays come in a range of styles and designs, you can find a “quick-ship” portable backlit inline display or a customized modular LED light box booth structure that meets your needs for any promotional event. From SEG fabric pop up displays that can be assembled and dismantled within 30 minutes by just one person, to larger custom-sized modular backlit frames that are perfect for heavy duty re-usage for years, there are plenty of new generation trade show displays featuring LED light integration, that are perfect for showcasing startup brands. These solutions have proven to enhance brand building campaigns, while at the same time demonstrate a company’s environmentally sound status.
Top Reasons Your Marketing Team Should Upgrade to LED Lighting
One of the biggest problems associated with using traditional trade show stand lights is that they can produce a lot of glare (front attaching spotlights create glare on most display graphic material substrates). This, in turn, can result in your products not being displayed to their best advantage. Front attaching LED booth lights offer significantly less glare than traditional lights, which will allow you to showcase your products in an optically efficient “clear” manner.
Every business that participates in trade shows strive to keep profits high and expenses low. This is especially true for most startups. One of the greatest advantages of LED light technology is longevity. LED lighting systems last much longer than traditional lights, which dramatically reduces the number of times you’ll need to replace or purchase new backlit display and signage hardware components. LED bulbs are long-lasting when compared to incandescent and fluorescent light bulbs. The average shelf life of commercial LED lights is 10 years. As an added advantage, you’ll save money in other ways too. LED lighting systems tend to be less expensive to power than traditional booth lighting, reducing the amount electricity exhibitors will need to purchase from the show decorator. Most trade show event decorators, such as global provider Freeman, grossly markup booth electrical connection costs. Being able to consistently save money on your booth lighting services will quickly add up after just a few exhibitions. Of course, this is also extremely beneficial for the environment – a major positive point in favor of switching to LED lighting.
Convention centers and conference halls can be very warm, and long days spent at your trade stand can be very uncomfortable when you’re hot and sweating. The good news is that you’ll find you’re exposed to less heat in your trade show or conference booth when you use LED light technology. Backlit graphics powered by LED “edge-lit” light strips give off far less heat than traditional fluorescent light bars, so you’ll be cooler and more comfortable while promoting your brand inside a booth space.
LED lighting is advancing at a rapid rate. This means that if you choose to incorporate LED lighting as part of the integral components of your trade stand in the form of a backlit display or modular LED light box, you’ll be creating the impression of your company as a forward-thinking, modern business with an eye on future developments. This goes a long way towards boosting the reputation of your startup in the eyes of those within the industry and will help to move you ahead of your competition.
Every business owner knows the importance of making their brand as visually appealing as possible. Finding creative ways to showcase products is paramount, and that’s where LED display enhancements can really come into their own. From backlit stage signage and wireless LED light towers to illuminated SEG fabric graphics with LED “edge-lit” light strips, the options are now endless for startups and small businesses wanting to utilize the power of LED brand illumination to help make a fabulous first impression.
There are numerous benefits to switching to LED lighting for your next trade show, conference or retail promotion. Not only can you promote your business using today’s cutting-edge technology such as LEDs, touch screen monitors, drones and more, you have the opportunity to make your booth design stand out from the competition at an affordable price. Even better, you’ll be showing your startup’s commitment to innovation and customer experience. Utilize these technology trends to attract booth traffic with a fun and interactive experience. Trade show attendees are far more likely to remember your company if your brand features LED backlighting, fun promotional giveaways and organic interactions with your marketing team.
