Don’t Let COVID-19 Stall Your Event Marketing Goals in 2020
While the world anxiously awaits the opening up of the economy after the threat of COVID-19 lowers, it is likely those waiting for large attendee events will have to wait even longer. Experts predict a steady approach to getting people back to work, but concerts, sporting events, trade shows, along with any large gathering, will be the last to fall into place. Many companies large and small rely on trade shows year-round to pursue potential clients, engage existing customers, roll-out new products, and reinforce their brand messaging. The global workforce has shifted operations to adjust to the “new normal” and marketers have an opportunity to use the same exhibit displays in what will soon become their most valuable selling arena — their own offices. Below are some great ways marketing teams can translate the advertising power of a trade show strategy to an in-office strategy.
Custom Exhibit House Displays
Exhibit house design firms that produce the large, impressive custom display booths that draw crowds at trade shows have the same capability to bring that wow factor to any location. Creativity is unlimited with experienced exhibit houses known for working with Fortune 500 brands to create completely original booth layouts can certainly transfer those skills from portable structures to permanent installations. From counters to shelving to 10ft display walls, custom interior fabrications are a perfect solution for businesses in any industry.
LED Light Box Display Installation
Backlit displays have steadily become the standard at trade shows as manufacturers continue to make better and cheaper options. The use of backlighting can draw attention to targeted areas and highlight brand messages. The LED lights used in the displays last years, making them great options for interior installations meant for long-term use. The premium dye-sublimation fabric graphics can be created for any size frames and are easily interchangeable, making switching up graphics for new products, sales initiatives, or visitor-specific messaging an easy task. A professionally installed light box sign in a corporate lobby can fill up empty wall space with modern, attractive promotional decor.
Digital Display Screen Incorporation
Along with static branding printed on graphics and display elements, monitors can easily be added to any section of the installations to add dynamic media like videos, live streams, and presentations. Digital assets are important components of a marketing strategy and incorporating them into exhibit displays is a common practice. The use of monitors and tablets translates well in an office environment, especially when placed in waiting areas. Touchscreen monitors and tablets with interactive elements that guide visitors through educational or promotional content can be set into wall displays or sturdy kiosks. Companies with excellent social media presence can cast a stream of their online engagement and encourage visitors to interact with their profiles long after they have left the office building.
Unique Trade Show Experience In-House
With permanent office installations businesses can mimic highly customized and unique trade show experiences they use in their exhibit marketing strategy. Entrances can be configured to lead visitors through a museum-like experience with history, content, and product demonstrations on their way to the reception desk. A setup like this will make striking first impression and assist a sales team by giving potential clients plenty of background information on services and products before a meeting begins. Dynamic and interactive exhibit experiences can transport trade show attendees from a crowded event to a dedicated area where they can focus their attention solely on the company’s message. Extraordinary designs, such as a landscaping company integrating a live garden into 20ft x 50ft exhibit displays or an appliance company constructing a fully decorated kitchen in their convention hall space, can always be adapted to fit into corporate offices and dazzle guests.
The continued uncertainty caused by COVID-19 should be viewed by marketing teams as an opportunity to challenge themselves and switch up their strategies. When businesses resume to regular operations it is likely that large events will still be on hold until 2021. However, missing trade shows does not mean companies should put their sales and marketing efforts on hold. The right custom exhibit house design agency can provide guidance on how a permanent office display installation can fill the void of in-person exhibitions and keep business moving in new, unexpected ways.
