In 2014, around 25 billion dollars was spent on trade shows and corporate conferences. In the U.S., the industry is growing almost 4% each year, proving trade shows are still a vital part of marketing strategies. However, the expo industry norms give way to a great deal of waste every year, as well. Indianapolis trade show company, Indy Displays, is taking steps towards creating the standard of environmentally-conscious events, with a mission for a cleaner Earth. Now offering a variety of new sustainable eco-friendly display booth solutions, ranging from custom modular displays, built from recycled aluminum, fabric and wood, to wide selection of reusable trade show rental hardware. There are even eco-friendly trade show accessories, such as trade show counters and bamboo banner stands. The Indy Displays team hopes to make an impact on the future of trade shows and the habits of exhibitors.
During his years of experience in the trade show industry, Indy Displays founder, Nathan Slavik, has developed a keen awareness of the unnecessary waste created at events. “Sustainable materials are an important component for my ecologically-conscious clients. As we offer more “green” products, we have more interest from marketing teams that want to lower their carbon footprint,” he says. “But, it’s also important that we spark awareness in customers that are not initially looking for Eco-Friendly Display Booth Solutions. If we inspire a company to simply print their brochures on recycled materials, it’s a step in the right direction.”
Many exhibition displays are large, made from non-recyclable materials, and discarded inappropriately after just one use. This creates a huge amount of waste that can build up collectively over the years. Adding eco-friendliness to the list of features for trade show displays seems be a hurdle for such an established industry. However, suppliers and exhibitors alike are focusing on offering options for their green-centric clients.
Indy Displays is striving to play an active role in lowering Indiana’s waste footprints by providing high-end trade display products that are made from sustainable materials and significantly less harmful than other options. A majority of their clientele includes companies from the business district of Indianapolis. However, the efforts are not only affecting Indiana businesses, but also our nationwide client base!
Although modern display booth set-ups are built to last for frequent, long-term use, a shortcoming in the trade show world is the temporary nature of the events. The quest for novelty and differentiation often leads to a short life for exhibit booth designs and many businesses – especially large Fortune 500 companies – seek custom exhibits that are made-to-order and are not applicable for more than one event. The unfortunate reality is that these practices have led to a significant amount of waste.
However, the marketing team at Indy Displays has a clear goal to counter that excess by encouraging clients to choose displays that offer green value. Printing trade show graphics on recycled lightweight SEG fabric is the latest innovation within the industry, and the practice has many benefits over paper prints. HD dye sublimation stretch fabric prints made of recyclable, synthetic material, are easier to transport from location to location, and provide a more consistent modern display booth design. These benefits have eliminated the need for paper or heavy laminate printed trade show booth panels that had to be replaced much more often. Fabric printing has effectively lowered the amount of material used and the advance has helped make huge strides in the reduction of waste in the exhibition industry.
In addition, it is a best practice to place an emphasis on reusability. Despite being the foundation of each exhibit, the structure of the display booth is often overlooked. A new line of Eco-Friendly LED Backlit Trade Show Display products offered by Indy Displays, utilize LED lighting technology and interchangeable SEG fabric graphic mural covers that can be used by exhibitors for years and reconfigured into a variety of exhibit stand sizes to fit the ever-changing design aspirations of expo designers.
The aluminum modular AGAM display frames made from recycled aluminum are detachable and stored in compact expo display cases, saving on both storage costs and packaging material volume. The lightweight nature of the LED Modular Lightbox Display ensures a lower carbon footprint, compared to that of heavier traditional frame models, during transportation. Despite being lightweight, the recycled aluminum frames are highly durable and long-lasting, extending the lifetime investment of the display booths. This is a very beneficial feature, as it allows exhibitors to use their trade show marketing kits in a variety of event locations.
While there are many leading factors to the incidence of waste materials after an event, promoting best practices for sustainability standards in the industry is crucial in fostering an eco-friendly model for all trade shows and conventions. Visit IndyDisplays.com for more information on Eco-Friendly LED Lightbox Display Booths. CHAT LIVE while viewing our extensive offering of eco-friendly expo products, or call 317-565-2255 to speak live with an expo industry expert!
