The process of planning and preparation will undoubtedly change for events after coronavirus quarantine measures. Disease prevention measures will be implemented not only for the trade show attendees, but also for booth and facility staffs. Public health concerns will be top of mind for anyone attending large gatherings. Enacting socially...
Innovative Solutions for Exhibit Displays in Uncertain Times
Don’t Let COVID-19 Stall Your Event Marketing Goals in 2020 While the world anxiously awaits the opening up of the economy after the threat of COVID-19 lowers, it is likely those waiting for large attendee events will have to wait even longer. Experts predict a steady approach to getting people...
How to Brand Your Business at a Trade Show
There are many reasons to attend a trade show in your industry. Not only does it get your brand name "out there" and in front of potential clients, but you'll also learn from the other vendors. There is a sort of camaraderie at trade shows that you won't find elsewhere....
Drone Technology for Trade Show Marketing
When you have a trade show display, you need to make every square inch count, because you don’t get that many of them. Ten feet by ten feet, that’s all you get. Possibly twenty by twenty feet, if your company is willing to shell out the big booth space rental...
10 Reasons to Serve Specialty Coffee At Your Next Event
One of the best ways to create a positive and memorable experience for attendees at your corporate events is to serve free freshly brewed quality coffee. In addition to giving attendees a welcome boost of energy in a mug, by properly brewing and serving the highest quality coffee, your...
How to Increase Your Exhibit Booth Attendance
The marketing value of exhibiting at trade shows relies heavily exhibit booth attendance. Event marketing teams can still rely on design trends like brand illumination using backlit displays, effective promotional items, and proper pre-show email marketing campaigns to increase exhibition hall traffic. However, implementing these 4 new strategies before your next...
6 Exhibition Booth Boosters for 2018
It’s that time of year when exhibit marketing teams are starting to plan and budget for 2018. Whether this means a complete overhaul of display inventory or updating elements, event teams should consider eye-catching innovative products that will grab attendees' attention. Below are some of the best ways that companies...
Backlit Signage Display Trends for 2017
As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage...
Go Wireless with Lumos Light Tower Displays
Designed specifically for retail, exhibition environments and showroom floors, the wireless Lumos light towers are an original concept in illuminated portable signage, providing the ability to attract attention combined with user friendly assembly and portability. With the ability to be completely wireless while illuminating interchangeable graphics, makes lumos light tower...
5 Digital Trends for Trade Shows
The digital movement continues to have an enormous impact on outbound marketing strategies, including trade shows, events and conventions. Previously, expo marketing teams used to only concern themselves with strategies for face-to-face interaction. Technology has now given marketing professionals the ability to reach their target audience simultaneously, manage their sales...