The process of planning and preparation will undoubtedly change for events after coronavirus quarantine measures. Disease prevention measures will be implemented not only for the trade show attendees, but also for booth and facility staffs. Public health concerns will be top of mind for anyone attending large gatherings. Enacting socially...
How to Make Your Video Conferences More Professional
The best salesperson can tell you that there is nothing that can compete with an in-person sales pitch, but the ability to make in-person sales and client service calls is now impeded. Video conferences are no longer just a convenient resource, they have now become the only option for face...
How to Increase Your Exhibit Booth Attendance
The marketing value of exhibiting at trade shows relies heavily exhibit booth attendance. Event marketing teams can still rely on design trends like brand illumination using backlit displays, effective promotional items, and proper pre-show email marketing campaigns to increase exhibition hall traffic. However, implementing these 4 new strategies before your next...
Exhibition Stand Design Guide
Exhibitions are an excellent way to promote a company’s brand and services. A display's graphic design will be the first branded item trade show guests see while walking the convention hall floor. When planning for a trade show, marketing teams must place a priority on instantly drawing attention on the...
Help Protect Your E-commerce Business From Chargeback Fraud
Fraudulent chargeback claims have unfortunately become an occasional cost of doing business online in recent years. Large e-commerce corporations have started to factor these unethical claims into yearly costs similar to the way brick-and-mortar stores account for the possibility of theft (also known as “shrink”) while budget forecasting. However, business...