As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage...
Banner Stands that hold LCD screens
Banner Stands that hold LCD screens have quickly become a popular portable display solution. Traditionally in the trade show display industry portable kiosks were built using heavy custom modular extrusions. Not only were they heavy and complex to set up, they were also expensive. Trade show supplies over the years...
Trade Show Display Graphics
Trade Show Graphics are the most important part of an exhibit booth. Three seconds is how much time you have to attract and captivate your audience. Exhibit graphics need to tell your audience what you do which gives you the opportunity to engage and sell. With so many different graphic...
Trade show Display Graphic Design Guidelines
Designing effective trade show display graphics isn't beauty contest. It sounds very simple, but successful graphics are not matters of personal taste. All too often people make the mistaken assumption that if you have an attractive trade show booth with inviting colors and images it will naturally be a success....
Trade Show Graphics Design Tips
Trade Show Graphics Design Tips I seem to always have clients that ask me to educate their designer on how to layout their trade show graphics. I wouldn't call my self a designer by a long shot, but here are a couple things I believe you should keep in mind...