The process of planning and preparation will undoubtedly change for events after coronavirus quarantine measures. Disease prevention measures will be implemented not only for the trade show attendees, but also for booth and facility staffs. Public health concerns will be top of mind for anyone attending large gatherings. Enacting socially...
Innovative Solutions for Exhibit Displays in Uncertain Times
Don’t Let COVID-19 Stall Your Event Marketing Goals in 2020 While the world anxiously awaits the opening up of the economy after the threat of COVID-19 lowers, it is likely those waiting for large attendee events will have to wait even longer. Experts predict a steady approach to getting people...
How to Increase Your Exhibit Booth Attendance
The marketing value of exhibiting at trade shows relies heavily exhibit booth attendance. Event marketing teams can still rely on design trends like brand illumination using backlit displays, effective promotional items, and proper pre-show email marketing campaigns to increase exhibition hall traffic. However, implementing these 4 new strategies before your next...
Exhibition Stand Design Guide
Exhibitions are an excellent way to promote a company’s brand and services. A display's graphic design will be the first branded item trade show guests see while walking the convention hall floor. When planning for a trade show, marketing teams must place a priority on instantly drawing attention on the...
6 Exhibition Booth Boosters for 2018
It’s that time of year when exhibit marketing teams are starting to plan and budget for 2018. Whether this means a complete overhaul of display inventory or updating elements, event teams should consider eye-catching innovative products that will grab attendees' attention. Below are some of the best ways that companies...