As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage product innovations are influencing the majority of improvements exhibitors are making to their outdated booth designs. In 2017, backlit trade show displays are more accessible and affordable than ever before!
Affordable LED Light Box Displays
The most popular backlit signage products in exhibition booth design are LED light box display kits. LED edge-lighting provides ample graphic panel illumination for powerful, vibrant brand marketing. Trade show industry manufacturers are continuously releasing new LED products that are affordable for all trade show marketing budgets. Many portable displays featuring backlit light strip systems are made ready-to-ship, with all LED lights pre-installed along the inside of the aluminum display frames. Modular Edge-Lit Light Box Displays can be purchased as hardware only kits, or as complete “ready-to-exhibit” backlit signage display kits. These kits include custom-printed SEG fabric mural graphics and often qualify for FREE standard domestic UPS delivery. One of our best-selling LED modular products are frameless modular light box walls.
The sleek hardware, combined with seamless fabric SEG graphic murals, creates a frameless backlit wall that provides optimal graphic surface area. Modular display frames also have many user-friendly advantages compared to complicated, heavy, and outdated exhibit truss frames. Although truss structures are an effective solution in large arenas and at concerts to hold heavy stage equipment, they are not efficient for frequent transportation. Luckily for exhibitors with packed trade show schedules, modular backlit signage is much more manageable. It’s unlikely a trade show team needs to waste marketing dollars on heavy framework and out-of-style laminate panels.
In addition to affordability, environmentally conscious companies have a variety of eco-friendly options with modern backlit signage. LED light box products require minimal energy to power and are made with recycled materials. The lightweight aluminum frames, will dramatically lower freight fuel consumption, as well as costs. Low-voltage LED lighting requires less electrical wattage than traditional lighting systems, such as fluorescent or halogen spot lighting. Backlit SEG fabric graphics are a green printing alternative to traditional printing on heavy substrates, such as sintra and styrene.
SEG Backlit Fabric Pop-Up Displays
Pop-up trade show displays are ideal for exhibitors that desire a quick and easy set-up process. However, it wasn’t until recently that internal illumination and SEG fabrics were an option for the popular display style. In 2017, Indy Displays added the new display enhancement feature, LED ladder light panels. The ladder LED lighting system hangs in the center of pop-up displays, illuminating the display wall just like the modular LED systems with edge-lit frames. Channel frames are attached to the perimeter of the pop-up display and seamless SEG fabric mural can be installed.
Ladder panels eliminate any possible graphic shadowing problems, or “hot spotting”, by providing an ample amount of LED hanging strips that are enclosed by SEG fabric panels, leaving exhibitors with even better, brighter and more vibrant graphic color illumination than the industry has ever seen before! View our new Indy Displays exclusive SEG Hybrid LED Backlit Pop Up Display product line, currently the only backlit pop up display system in North America that features the ultra-premium LED ladder light panel graphic illumination! The user-friendly SEG fabric murals fold easily and pack into portable trade show cases with the frames. What makes our SEG Backlit Pop Up Booth so unique and exciting, is the affordable online pricing. Marketing teams with both large and small budgets now have the option to enhance their ordinary booth space with a our next generation backlit trade show booth!
Unique & Custom Light Box Structures
Most modern aluminum modular booth designs include as much open walkable space as possible. However, recent larger booth space design trends include fully enclosed printed backlit ceiling panels that maximize branding space. Large, custom-built LED backlit structures produce vibrant imagery that’s visible from hundreds of feet away. Indy Displays can fully customize large exhibit structures and semi customize our large modular trade show rental booth packages. modern exhibit layout design consisting of can be found in even your standard 10′ x 10′ trade show booth.
For an exhibition floor “wow factor”, integrate our modular LED hanging signs into booth layouts. Most common light box hanging sign aluminum frame shapes include fully enclosed square cubes, circular frames and rectangular. LED illuminated graphics suspended fifteen feet in the air have become a unique niche branding strategy.
LED backlit sign banners are commonly placed in the front of an inline booth layout or near the island exhibit corner booth areas. Bright, eye-catching graphics placed near high traffic areas help attract attention from show attendees. Trade show traffic flow changes throughout the day and marketing teams must understand attendee behavior to optimize ROI. For simple quick layout tweaks and display stand relocation, check out our cord free Lumos Wireless LED Rechargeable Light Towers! Lumos is a truly unique backlit stand that provides illumination without the headache of wire management.
Trade Show Backlit Signage Displays
This industry wide backlit signage trend has inspired many new branding strategies. For example, LED lighting has earned its place as a growing contemporary interior design trend. Designers incorporate custom modular graphic panels into front lobbies, conference rooms and hallways by using interior wall mounted LED light box display frames.
Backlit Displays will continue to be one of the largest display booth design trends and an effective product branding strategy for both large and small expo marketing teams. With more innovative and affordable backlit trade show display options hitting the exhibition market each month, backlit trade show displays will soon move from being a marketing trend, to being a marketing staple.
